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  "path": "/footwear-news/sneaker-news/surprise-sneaker-releases-1238988458/",
  "publishedAt": "2026-06-02T15:04:01.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Sneaker News",
    "Action Bronson",
    "collaboration",
    "Joe Freshgoods",
    "New Balance",
    "New York Knicks",
    "Nike"
  ],
  "textContent": "How Nike and New Balance capitalized on unannounced sneaker drops and why it should happen more often.",
  "title": "From Knicks Air Force 1s to New Balance Collabs, Surprise Releases Are Bringing the Fun Back to Sneakers"
}