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  "path": "/beauty-industry-news/beauty-features/lisa-eldridge-new-york-store-pop-up-makeup-1238986871/",
  "publishedAt": "2026-05-31T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty Features",
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  "textContent": "With plans to double down on the U.S. market, the U.K.-based cosmetics brand has opened a monthslong pop-up store in SoHo.",
  "title": "EXCLUSIVE: Lisa Eldridge Sets Up Shop in New York"
}