{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiglxrdtmxkd5ktawrinkvgmij36k4q2hgdalin3jxwgtd7scrmbny",
    "uri": "at://did:plc:ij2kpfuhdcg3t367deqys732/app.bsky.feed.post/3mmg5m7yav5r2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreib7ndawcn2i7mh4bdte4ionipjqh5bmdwqmttwg6lgx2nbliggxna"
    },
    "mimeType": "image/jpeg",
    "size": 63664
  },
  "path": "/beauty-industry-news/beauty-features/macys-beauty-retail-innovation-experiences-1238975520/",
  "publishedAt": "2026-05-22T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty Features",
    "Beauty CEO Summit",
    "Macy's",
    "Macy's Inc."
  ],
  "textContent": "Nata Dvir, the retailer's chief merchandising officer, is thinking about beauty for the Macy's customer in more connective, experiential ways.",
  "title": "How Macy’s Is Breaking the Department Store Beauty Mold"
}