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  "path": "/beauty-industry-news/beauty-features/optimizers-consumers-beauty-trends-wellness-longevity-bcg-1238975379/",
  "publishedAt": "2026-05-22T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty Features",
    "Beauty CEO Summit",
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  "textContent": "A new study commissioned by Boston Consulting Group found a new type of consumer, called \"optimizers,\" who are innovators in looking and feeling their best.",
  "title": "Inside the New Wave of Consumers Redefining the Beauty Industry"
}