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  "path": "/eye/scoops/flower-fans-gather-chelsea-greenest-greatest-show-earth-1238977635/",
  "publishedAt": "2026-05-21T21:20:09.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Eye Scoops",
    "London",
    "Mother Denim",
    "Sanderson",
    "Veronica Beard"
  ],
  "textContent": "Sanderson, Mother and Veronica Beard are among many luxury, design and fashion brands taking part in the Chelsea Flower Show and its free sister event, Chelsea in Bloom, which run until May 23.",
  "title": "Flower Fans Gather in London’s Chelsea for the Greenest Show on Earth"
}