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  "path": "/menswear-news/mens-sportswear/under-armour-country-music-parker-mccollum-gunna-1238976763/",
  "publishedAt": "2026-05-21T15:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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    "country music",
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  "textContent": "The artist will join rapper Gunna in promoting the brand's Bouncy Tee.",
  "title": "Under Armour Taps Country Star Parker McCollum as Ambassador"
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