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  "path": "/beauty-industry-news/hair/hair-growth-products-tiktok-shop-dr-groot-monat-1238956364/",
  "publishedAt": "2026-05-19T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Hair",
    "beauty industry",
    "hair industry",
    "retail",
    "Social Media"
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  "textContent": "From male shoppers to a seeming new generation of Monat aficionados, hair growth seekers are fueling hair care sales on the platform, data shows.",
  "title": "Everyone’s Buying Hair Growth Products on TikTok Shop"
}