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  "path": "/menswear-news/mens-retail-business/gieves-and-hawkes-cautious-us-expansion-1238956963/",
  "publishedAt": "2026-05-15T20:12:58.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Mens Retail Business",
    "gieves and hawkes",
    "Los Angeles",
    "Mike Ashley"
  ],
  "textContent": "The 255-year-old Savile Row tailor is targeting American clients weary of logo-driven trends, with plans for just two U.S. flagships and tightly controlled wholesale.",
  "title": "Gieves & Hawkes Leans on Quiet Luxury, Cautiously Maps U.S. Expansion"
}