{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigrhmbekeik27ucj2x3tirehoszxbilm3hnnsqx5cqm7234sekdgu",
    "uri": "at://did:plc:ij2kpfuhdcg3t367deqys732/app.bsky.feed.post/3mlaijwyxz3b2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreievrmospqznsy44ouhiye43mumi2w3eg7cc65y7qw7fcecakewm6e"
    },
    "mimeType": "image/jpeg",
    "size": 106553
  },
  "path": "/beauty-industry-news/fragrance/valentino-beauty-loreal-hair-body-mists-born-in-roma-gen-z-1238944164/",
  "publishedAt": "2026-05-07T04:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Fragrance",
    "fragrance",
    "L’Oréal",
    "Valentino",
    "WWDBeautyInc"
  ],
  "textContent": "The brand licensed to L’Oréal is expanding its successful Born in Roma fragrance franchise by tapping into the hair and body mist boom.",
  "title": "EXCLUSIVE: Valentino Beauty Looks to Ramp Up Gen Z Recruitment With New Launch"
}