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  "path": "/sourcing-journal/sustainability/safia-minney-people-tree-indilisi-1238914009/",
  "publishedAt": "2026-04-14T16:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Sustainability",
    "Fair Trade",
    "Organic cotton"
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  "textContent": "After stepping down from People Tree in 2015, eco-fashion pioneer Safia Minney is back with a new clothing label that doubles down on organic, fair-trade and artisanal craft.",
  "title": "Can Craft Fix Fashion’s Problems?"
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