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  "path": "/beauty-industry-news/color-cosmetics/beauty-brand-relaunch-feature-1238904793/",
  "publishedAt": "2026-04-14T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "Brands from across channels and price points are all rebranding to better meet consumer needs and habits.",
  "title": "Why Beauty Brands Are Hitting Refresh"
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