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  "path": "/sourcing-journal/industry-news/bridging-the-in-store-measurement-digital-media-gap-1238912520/",
  "publishedAt": "2026-04-13T11:47:10.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "Digital media allows retailers and brands to deliver dynamic, real-time content that can be updated instantly based on data, time of day, or inventory levels.",
  "title": "Bridging the In-Store Digital Media Measurement Gap"
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