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  "path": "/pop-culture/culture-news/coachella-2026-brand-creator-strategy-1238896310/",
  "publishedAt": "2026-04-10T14:00:11.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Culture News",
    "Coachella",
    "collaborations"
  ],
  "textContent": "Ahead of the festival's first weekend, WWD shares key insights from Creator IQ.",
  "title": "Coachella 2026: How Long-term Creator Partnerships and Nostalgic Aesthetics Are Redefining Brand Wins"
}