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  "path": "/beauty-industry-news/beauty-features/euphoria-donni-davy-season-three-half-magic-1238870334/",
  "publishedAt": "2026-04-07T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "\"I was an art kid, so my approach to artistry is that it should be easy; it should be fun,\" said the Half Magic founder at the 2026 WWD L.A. Beauty Forum.",
  "title": "How ‘Euphoria’ Makeup Artist Donni Davy Built a Beauty Brand Based on Play"
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