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  "path": "/beauty-industry-news/beauty-features/gen-alpha-beauty-teens-skin-care-marketing-1238694892/",
  "publishedAt": "2026-04-07T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "There isn't a set playbook for resonating with beauty's emerging — and ever-developing — young fans.",
  "title": "What Beauty Brands Need to Know About Gen Alpha"
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