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  "path": "/beauty-industry-news/beauty-features/beauty-brands-gen-z-shoppers-cosmoprof-worldwide-bologna-1238872035/",
  "publishedAt": "2026-04-03T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty Features",
    "Cosmoprof",
    "fragrance",
    "hair care",
    "makeup",
    "skincare",
    "WWDBeautyInc"
  ],
  "textContent": "Five names that stood out at the trade show for targeting Gen-Zers — or simply those young at heart.",
  "title": "The Young Bunch: Five Brands for Five Categories Seen at Cosmoprof Worldwide Bologna"
}