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  "path": "/sustainability/business/h-and-m-stella-mccartney-customer-love-sustainable-fashion-1238686437/",
  "publishedAt": "2026-03-24T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Business",
    "Daniel Ervér",
    "Hennes & Mauritz",
    "Stella McCartney"
  ],
  "textContent": "H&M and Stella McCartney have put together an Insights Board to come up with ways of making sustainability \"less fearful\" for the fashion consumer, and help them lead a greener life.",
  "title": "EXCLUSIVE: H&M, Stella McCartney Want Consumers to Embrace Sustainable Fashion, Not Run From It"
}