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  "path": "/beauty-industry-news/wellness/korean-wellness-foodology-k-beauty-supplements-viral-1238683447/",
  "publishedAt": "2026-03-24T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Wellness",
    "beauty industry",
    "Social Media",
    "viral"
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  "textContent": "Innovative, ingredient-driven Korean wellness brands are quietly employing the K-beauty playbook to enter the U.S. market. Experts say their breakthrough will be even more swift.",
  "title": "The Korean Wellness Wave Is Coming — and Fast"
}