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  "path": "/beauty-industry-news/beauty-features/k-beauty-skin-care-medicube-sales-growth-1238682805/",
  "publishedAt": "2026-03-24T04:01:00.000Z",
  "site": "https://wwd.com",
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  "textContent": "A mix of heritage and next-gen brands ruled the U.S. K-beauty market in 2025.",
  "title": "K-beauty Had Its Biggest Year Yet in 2025 — Here, the Top Five Brands by U.S. Spend"
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