{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreieeppwdw43gglivckro5jegejs57akyapvmrmhhzndppoaitmz46a",
    "uri": "at://did:plc:ij2kpfuhdcg3t367deqys732/app.bsky.feed.post/3mhruzfybecs2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreib2wwsv6wqgjylqcbh2tjjdviddczue54ct2t6lseh5tplhxz2mya"
    },
    "mimeType": "image/png",
    "size": 582723
  },
  "path": "/voices/beauty-tomorrow/why-alli-webb-returned-to-hair-care-with-messy-1238682747/",
  "publishedAt": "2026-03-24T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty of Tomorrow",
    "beauty",
    "hair",
    "Sephora"
  ],
  "textContent": "After revolutionizing the perfect blowout with Drybar, Alli Webb last year launched Messy, a brand focused on effortless, low-heat styling.",
  "title": "Why Alli Webb Returned to Hair Care With Messy: Embracing Imperfection After Drybar Success"
}