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  "path": "/fashion-news/denim/fabletics-first-denim-collection-1238660469/",
  "publishedAt": "2026-03-10T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Denim",
    "denim",
    "Fashion",
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  "textContent": "More than 30 percent of the brand’s 3 million VIP members said they would buy Fabletics denim, prompting the activewear company’s latest launch.",
  "title": "EXCLUSIVE: Fabletics Enters Denim as Customer Demand Drives New Category Expansion"
}