{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreialram37ecwfvkyvesxfo37dgyx3mlgquohlnz472k7ee3spxzlb4",
    "uri": "at://did:plc:ij2kpfuhdcg3t367deqys732/app.bsky.feed.post/3mgc74nxiicy2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiabd54wyazivkqjbfzcqqxwc7bijsu2ckwhtqnwtt5qx25ctfgnbu"
    },
    "mimeType": "image/jpeg",
    "size": 180070
  },
  "path": "/business-news/retail/bloomingdales-spring-campaign-california-love-surf-shop-exclusive-collectionsimmersive-experiences-1238616374/",
  "publishedAt": "2026-03-05T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Retail",
    "Bloomingdales",
    "Citizens of Humanity",
    "Frame Denim",
    "Jonathan Simkhai",
    "Mother Denim",
    "Staud"
  ],
  "textContent": "Surf Shop will introduce 16 Bloomingdale's brand launches, including C.Bonz, Le Prunier, RLT, Elisa Johnson and Chan Luu.",
  "title": "Bloomingdale’s Spring Campaign Celebrates California Love With Surf Shop, Exclusive Collections and Immersive Experiences"
}