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  "path": "/beauty-industry-news/beauty-features/bath-amp-body-works-new-strategy-take-time-eyes-growth-2027-1238647615/",
  "publishedAt": "2026-03-04T18:56:27.000Z",
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  "tags": [
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  "textContent": "CEO Daniel Heaf's Consumer First Formula entails boosting innovation, increasing distribution and targeting younger consumers as the company refocuses on core categories.",
  "title": "Bath & Body Works Says New Strategy Will Take Time, Eyes Growth by 2027"
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