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  "path": "/footwear-news/shoe-industry-news/adidas-bjorn-gulden-innovation-products-football-running-1238647082/",
  "publishedAt": "2026-03-04T18:58:47.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Shoe Industry News",
    "Adidas",
    "Bjorn Gulden",
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  "textContent": "Adidas CEO Bjørn Gulden says the new team is a \"game changer.\"",
  "title": "Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth"
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