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  "path": "/footwear-news/shoe-industry-news/adidas-ceo-bjorn-gulden-contract-extension-2030-1238647419/",
  "publishedAt": "2026-03-04T17:21:20.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Shoe Industry News",
    "Adidas",
    "Bjorn Gulden",
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  "textContent": "Since joining the company, the executive executed on his roadmap aimed to make Adidas a “healthy company” by 2026.",
  "title": "Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030"
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