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  "path": "/beauty-industry-news/beauty-features/indie-beauty-growth-social-media-lolavie-yepoda-1238628271/",
  "publishedAt": "2026-03-03T05:01:00.000Z",
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  "textContent": "Jennifer Aniston's LolaVie, which debuted a new hair growth serum, saw the most media impact value growth during the period.",
  "title": "The Indie Beauty Brands That Won Social Media in January"
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