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  "path": "/beauty-industry-news/hair/affordable-hair-thinning-brand-walmart-ibg-1238633471/",
  "publishedAt": "2026-03-02T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Hair",
    "Business Strategy",
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  "textContent": "Paris-based Innovative Beauty Group is gearing up to introduce an inaugural slate of owned brands — starting with a hair care range at Walmart.",
  "title": "The Beauty Developer Favored by Touchland Is Launching Its Own Brand"
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