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  "path": "/beauty-industry-news/hair/hairstory-ulta-beauty-first-major-retail-parnership-1238633464/",
  "publishedAt": "2026-03-02T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Hair",
    "beauty",
    "hair",
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  "textContent": "The detergent-free hair care brand is expanding its reach with a debut in 370 Ulta Beauty stores and Ulta.com, introducing a fragrance-free variant of its hero product.",
  "title": "Hairstory Lands at Ulta Beauty for First Major Retail Partnership"
}