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  "path": "/beauty-industry-news/beauty-features/beauty-geo-seo-ai-chatbot-chatgpt-search-shop-visibility-1238557742/",
  "publishedAt": "2026-02-27T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "As ChatGPT and other AI search engines change the way consumers discover products, brands are developing — and effecting  — new visibility strategies in real time. Here’s what’s actually working.",
  "title": "Who Will Win Beauty’s Arms Race for GEO?"
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