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  "path": "/beauty-industry-news/beauty-features/beauty-product-viral-launches-rhode-milk-social-media-1238552031/",
  "publishedAt": "2026-02-27T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Beauty Features",
    "beauty industry",
    "cosmetics",
    "skincare",
    "Social Media",
    "Trends"
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  "textContent": "For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.",
  "title": "Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral"
}