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  "path": "/fashion-news/fashion-features/vivetta-ponti-new-brand-launch-milan-fashion-week-show-1238614647/",
  "publishedAt": "2026-02-24T05:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
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    "Milan Fashion Week",
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  "textContent": "Named Venerdì Pomeriggio, the label debuting on the opening day of Milan Fashion Week is an invitation to slow down.",
  "title": "Vivetta Ponti After Vivetta: First Look at the Designer’s New Brand"
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