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  "path": "/fashion-news/fashion-features/tory-burch-first-social-engagement-nyfw-1238615026/",
  "publishedAt": "2026-02-18T21:51:50.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Fashion Features",
    "Calvin Klein",
    "Carolina Herrera",
    "coach",
    "Michael Kors",
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    "Prabal Gurung",
    "Tory Burch"
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  "textContent": "The brand achieved a 3.6 million engagement score, driven by backstage content, celebrity interviews, and a TikTok-first strategy, outperforming Calvin Klein and Michael Kors.",
  "title": "Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success"
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