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  "path": "/beauty-industry-news/fragrance/selfridges-refreshed-fragrance-hall-niche-heritage-brands-1238574017/",
  "publishedAt": "2026-02-17T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Fragrance",
    "Byredo",
    "Chanel",
    "Dior",
    "London",
    "selfridges"
  ],
  "textContent": "Selfridges has set out to create \"a world-leading fragrance destination, a place of discovery,\" and a destination for the niche and the new, said Melissa McGinnis, director of beauty buying at the store.",
  "title": "Selfridges Unveils a Refreshed Fragrance Hall With Niche Scents, Exclusives and Old Favorites"
}