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  "path": "/fashion-news/fashion-scoops/zalando-lily-collins-global-ambassador-2026-campaigns-1238566120/",
  "publishedAt": "2026-02-16T05:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Fashion Scoops",
    "e-commerce",
    "lily collins",
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  ],
  "textContent": "Collins will star in two campaigns this year as the platform leans into an immersive, entertainment and AI-powered experience strategy.",
  "title": "Zalando Taps Lily Collins as Global Ambassador, Bets on Content to Keep Shoppers Scrolling"
}