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  "path": "/footwear-news/shoe-trends/bad-bunny-super-bowl-adidas-media-impact-value-1238555975/",
  "publishedAt": "2026-02-09T19:54:47.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Shoe Trends",
    "Adidas",
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  "textContent": "The musician debuted a new colorway of his first signature shoe with Adidas during the performance.",
  "title": "Bad Bunny’s Super Bowl Halftime Show Sneakers Generate $1.6 Million in Media Exposure for Adidas"
}