The Controversy (and Hype) Surrounding the Audemars Piguet x Swatch Bioceramic Royal Pop Collection

As queues form and resale prices spike, the AP x Swatch Royal Pop Collection exposes how luxury watchmaking is recalibrating itself — shaped by hype cycles and resale culture. The post The Controversy (and Hype) Surrounding the Audemars Piguet x Swatch Bioceramic Royal Pop Collection appeared first on LUXUO.