{
  "$type": "site.standard.document",
  "description": "My first launch failed. Years later, we sold the product - but it didn’t have to be that hard. Here’s what I’d do differently today.",
  "path": "/newsletter/product-is-a-signal",
  "publishedAt": "2025-08-05T04:00:00.000Z",
  "site": "at://did:plc:icpcpp5txyow3prnfgi533lj/site.standard.publication/3mmx3e2b57l2m",
  "tags": [
    "product",
    "founder",
    "philosophy"
  ],
  "title": "You Built It. They Didn’t Come."
}