{
  "$type": "site.standard.document",
  "description": "Discover the science behind naming and branding, and how the Bouba/Kiki effect can help you create a brand identity that resonates with your audience.",
  "path": "/newsletter/naming-your-product-kiki-bouba",
  "publishedAt": "2023-03-07T05:00:00.000Z",
  "site": "at://did:plc:icpcpp5txyow3prnfgi533lj/site.standard.publication/3mmx3e2b57l2m",
  "tags": [
    "newsletter",
    "product",
    "psychology",
    "design"
  ],
  "title": "Why Liquid Death's branding is murderously effective"
}