{
  "$type": "site.standard.document",
  "description": "The endowment effect is a psychological phenomenon where people value things more highly simply because they own them. How can you use this to make your product stickier?",
  "path": "/newsletter/endowment-effect-and-designing-free-trials",
  "publishedAt": "2024-05-15T04:00:00.000Z",
  "site": "at://did:plc:icpcpp5txyow3prnfgi533lj/site.standard.publication/3mmx3e2b57l2m",
  "tags": [
    "product",
    "design",
    "startup",
    "indiehacker"
  ],
  "title": "The Endowment Effect: why useful trials make for sticky products"
}