{
  "$type": "site.standard.document",
  "description": "The new year is a time for change. But why do so many apps and creators pivot in January? We explore the psychology behind the new year's pivot.",
  "path": "/newsletter/creators-startups-january-pivot",
  "publishedAt": "2024-01-16T05:00:00.000Z",
  "site": "at://did:plc:icpcpp5txyow3prnfgi533lj/site.standard.publication/3mmx3e2b57l2m",
  "tags": [
    "creators",
    "startups",
    "psychology"
  ],
  "title": "Why your favorite apps and creators all pivot in January"
}