{
  "$type": "site.standard.document",
  "description": "Learn how to build a personal brand as a developer or product builder to differentiate yourself in the tech industry and gain recognition for your work. Authenticity and consistency are key to attracting the right people and opportunities. Follow these steps to get started.",
  "path": "/newsletter/be-intentional-about-building-your-brand",
  "publishedAt": "2022-12-13T05:00:00.000Z",
  "site": "at://did:plc:icpcpp5txyow3prnfgi533lj/site.standard.publication/3mmx3e2b57l2m",
  "tags": [
    "newsletter",
    "creator",
    "philosophy"
  ],
  "title": "Building your brand in the developer community"
}