BERKLEE STUDY REVEALS VIDEO HAS BECOME ESSENTIAL TO MUSIC CAREERS

According to news breaking this week, "Berklee College of Music has released a new study, In Sync: Music and Video 2026—Video Creators, Musicians and the Age of AI, the first to explore the economics of videos and the impact of AI from both the video creator and musician perspectives. More than 1,000 video creators, musicians, brand marketers, and music supervisors were surveyed about how they choose, source, license, and produce music for video content across social media. The study reveals video has become essential to music careers, with 75.9% of respondents believing it directly shapes career outcomes and 74.8% reporting pressure to […] The post BERKLEE STUDY REVEALS VIDEO HAS BECOME ESSENTIAL TO MUSIC CAREERS first appeared on Music Connection Magazine.