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  "path": "/is-sync-dead-the-music-licensing-reality-check-every-artist-needs-in-2026/",
  "publishedAt": "2026-02-10T17:45:06.000Z",
  "site": "https://www.musicconnection.com",
  "tags": [
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    "Music News",
    "Is Sync Dead? The Music Licensing Reality Check Every Artist Needs in 2026",
    "Music Connection Magazine"
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  "textContent": "On Tuesday, February 10 at 2:30 PM PST, the California Copyright Conference (CCC) is hosting a provocatively titled virtual panel: “Is Sync Dead? A Sync State of the Union in 2026.” It’s less doom-and-gloom, more industry group chat with the people who actually make placement decisions for film, TV, ads, and streaming giants. At the center of the conversation is moderator Sherry Orson, Chief Creative Officer of Star Vibe Group—a veteran publisher and licensor whose résumé includes everything from major label artist placements to sync deals across Netflix, Hulu, Amazon, HBO, and Paramount+. Orson frames the discussion with a line […]\n\nThe post Is Sync Dead? The Music Licensing Reality Check Every Artist Needs in 2026 first appeared on Music Connection Magazine.",
  "title": "Is Sync Dead? The Music Licensing Reality Check Every Artist Needs in 2026"
}