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  "path": "/newswire/startup-cpg-newswire-yah-yah-yah-announces-launch-of-middle-eastern-inspired-ready-to-drink-coffee-lattes",
  "publishedAt": "2026-06-09T22:36:50.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_Yah Yah Yah Announces Launch of Middle Eastern-Inspired Ready-to-Drink Coffee Lattes_\n\nPRESS RELEASE — NEWS PROVIDED BY Sarah Yahya for Yah Yah Yah\n\n**LOS ANGELES, CA (JUNE 2026)** — Yah Yah Yah has announced the upcoming launch of its line of Middle Eastern-inspired ready-to-drink coffee lattes. Founded by Baghdad-born entrepreneur and petroleum engineer Sarah Yahya, the women- and minority-owned brand is entering the ready-to-drink coffee category with a focus on honey-sweetened formulations and culturally inspired flavor profiles.\n\nThe initial lineup includes Cardamom Latte, Baklava Latte, and Dubai Style Mocha. Each 8 oz can contains 5g of prebiotic fiber and is formulated without artificial preservatives, colors, or artificial sweeteners.\n\nFlavor Inspiration and Formulation\nThe product line was inspired by Middle Eastern coffee traditions and desserts familiar to Yahya from childhood. The formulations combine milk, coffee, honey, and spice-forward flavor profiles developed for the ready-to-drink coffee category.\n\nEach SKU includes:\n• 5g prebiotic fiber\n• Sweetened with honey\n• Developed with a Coffee Q-Grader\n• No artificial preservatives, colors, or artificial sweeteners\n\nRetail Launch Plans\nThe company plans to begin distribution through specialty and natural retail\nchannels in California and Colorado, including independent grocery retailers and beverage accounts.\n\nFounder Perspective\n“Middle Eastern coffee traditions and flavors have had limited presence in the ready-to-drink coffee category,” said founder Sarah Yahya. “Yah Yah Yah was created to bring flavors such as cardamom and baklava into a shelf-stable latte format made with honey and prebiotic fiber.”\n\nAbout Yah Yah Yah\nYah Yah Yah is a ready-to-drink coffee brand founded by Sarah Yahya. Inspired by Middle Eastern coffee traditions, the company produces shelf-stable Middle Eastern-inspired coffee lattes made with coffee, milk, honey, and prebiotic fiber. The brand plans to launch in California and Colorado specialty retail in 2026.\n\nMedia Contact: sarah@yahyahyah.com\nWebsite: www.yahyahyah.com\n\n**About Yah Yah Yah**\n\nYah Yah Yah is a ready-to-drink coffee brand founded by Sarah Yahya. Inspired by Middle Eastern coffee traditions, the company produces shelf-stable Middle Eastern-inspired coffee lattes made with coffee, milk, honey, and prebiotic fiber. The brand plans to launch in California and Colorado specialty retail in 2026.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  Yah Yah Yah™ Announces Launch of Middle Eastern-Inspired Ready-to-Drink Coffee Lattes"
}