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  "path": "/newswire/startup-cpg-newswire-feelz-expands-into-functional-beverages-with-launch-of-swigs-kanna-powered-plant-based-elixirs",
  "publishedAt": "2026-06-03T13:12:13.000Z",
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    "Founder Feature",
    "Feelz",
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  "textContent": "#### Startup CPG Newswire:\n_FEELZ Expands Into Functional Beverages With Launch of Swigs Kanna-Powered Plant-Based Elixirs_\n\nPRESS RELEASE — NEWS PROVIDED BY Yesenia Garcia for Feelz\n\n**MIAMI, FL (MAY 2026)** — Women-founded functional wellness brand Feelz announces the launch of Swigs, a new collection of plant-powered 2 oz elixirs created to support presence, emotional ease, and modern connection. Building on the success of the brand’s mood-forward gummies, Swigs introduces a functional beverage format designed for consumers seeking more intentional ways to unwind, reconnect, and engage more meaningfully with themselves and others.\n\nPowered by high-alkaloid kanna standardized to 5% and paired with functional mushrooms, adaptogens, nootropics, and complementary botanicals, Swigs reflects growing consumer interest in wellness products centered around how people want to feel during everyday experiences. The collection was created to complement evolving lifestyle habits while offering a plant-based approach to modern rituals and connection.\n\n“Swigs were intentionally crafted to bring together over 1,100 mg of nootropics, adaptogens, and mood-supportive botanicals in a compact, interactive format,” said co-founder Yesenia Garcia. “We wanted something approachable for moments where people want to feel more grounded and present.”\n\nThe collection features patented Vessl® twist-to-mix technology designed to protect active ingredients until the moment of consumption, helping maintain freshness, potency, and consistency. “Vessl is experiential and visual — you literally watch the key functional ingredients mix at the point of consumption,” said Walter Apodaca. “With Feelz, we saw an opportunity to pair potent functional formulations with technology designed to deliver a fresh and consistently dosed experience every time.”\n\nLaunching with three distinct mood-forward elixirs, Swigs was developed to support a variety of modern rituals and experiences, from energizing moments of engagement to opportunities to relax, reset, and reconnect. All formulations are sugar-free, crafted with fruiting body mushrooms and complementary botanicals, and made without artificial colors.\n\n“Today’s consumers are seeking more intentional experiences and deeper connections,” added co-founder Stephanie Kronen. “Swigs were created to support those moments through thoughtfully crafted plant-based formulations that encourage presence, comfort, and connection both inwardly and outwardly.”\n\nThe Swigs collection is available through findyourfeelz.com and select retail partners, with expanded distribution planned throughout 2026.\n\n**About Feelz**\n\nFeelz is a women-founded functional wellness brand creating mood-forward, plant-powered products designed to support presence, emotional ease, and modern connection. Founded by Yesenia Garcia and Stephanie Kronen, the brand integrates high-alkaloid kanna with functional mushrooms, adaptogens, nootropics, and complementary botanicals to create approachable wellness products for modern lifestyles and evolving social rituals. Feelz reflects a modern approach to wellness centered around helping people feel more grounded, connected, and present in everyday life.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  FEELZ Expands Into Functional Beverages With Launch of Swigs Kanna-Powered Plant-Based Elixirs"
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