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  "path": "/newswire/startup-cpg-newswire-medase-zero-proof-cocktails-debuts-at-erewhon-market",
  "publishedAt": "2026-05-20T21:48:36.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_MEDASE Zero-Proof Cocktails Debuts at Erewhon Market_\n\nPRESS RELEASE — NEWS PROVIDED BY Monica Cornitcher for MEDASE Cocktails\n\n**LOS ANGELES, CA (MAY 2026)** – MEDASE Cocktails, a premium zero-proof beverage brand, has officially launched at Erewhon Market, the Certified B Corp and Organic Retailer known for its curated selection of best-in-class wellness products. Now available across Erewhon’s Southern California locations, the launch marks a significant milestone for MEDASE as it continues to expand within its home market of Los Angeles.\n\nFounded by longtime friends Monica Cornitcher and Inga Dyer, MEDASE was created to offer a more inclusive and intentional way to celebrate without sacrificing flavor, ritual, or sophistication. The women- and Black-owned brand crafts organic, ready-to-drink, zero-proof cocktails that deliver the complexity of traditional cocktails, without the alcohol.\n\nMade with thoughtfully sourced ingredients, MEDASE cocktails are as functional as they are flavorful: low in calories, free from artificial additives, and designed for modern consumers seeking balance without compromise. Whether enjoyed at social gatherings, during weeknight wind-downs, or as part of a mindful celebration, MEDASE offers a refined alternative for today’s evolving drinking culture.\n\nNow available at Erewhon, MEDASE brings a curated assortment of its elevated, zero-proof cocktails to shelves, including Sun Kissed Lemon Drop, Golden Hour Jamaican Rum Punch, and Heavana Can’t Wait Mojito.\n\n“Launching at Erewhon is an incredibly meaningful moment for us as a Los Angeles-founded brand,” said Monica Cornitcher, CEO and Co-Founder of MEDASE. “Erewhon has long been a destination for discovery and innovation in wellness, and we’re proud to be part of a community that’s redefining what it means to celebrate well.”\n\nFor more information, please visit www.medasecocktails.com or follow @medasecocktails.\n\n**About MEDASE Cocktails**\n\nFounded on the belief that celebration should be inclusive and intentional, MEDASE Cocktails is a premium zero-proof beverage brand crafting organic, ready-to-drink cocktails that deliver the flavor and sophistication of traditional cocktails without the alcohol. Co-founded by lifelong friends Monica Cornitcher and Inga Dyer, the women-owned brand was inspired by wellness, friendship, and gratitude — reflected in the name “Medase,” meaning “thank you” in Twi. With six signature flavors, MEDASE offers organic, vegan, gluten-free, non-GMO mocktails designed for elevated social experiences without compromise.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  MEDASE Zero-Proof Cocktails Debuts at Erewhon Market"
}