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  "publishedAt": "2026-05-01T14:48:48.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_Vitaminis Expands National Retail Presence at 400+ Walmart Stores_\n\nPRESS RELEASE — NEWS PROVIDED BY Leslie Danford for Vitaminis\n\n**HINSDALE, IL (APRIL 2026)** – Vitaminis, the clean-label functional beverage brand known for its nutrient-dense mini drinks, announced today that its Gut Health and Daily Greens mini drinks will launch in 4-packs at more than 400 Walmart stores nationwide this spring. This marks the first time Vitaminis multipacks will be available in retail, expanding access to the brand’s convenient, food-based nutrition.\n\nThe new 4-packs will be located in Walmart’s digestive health section, where Vitaminis will stand out as the only real-fruit mini drink among traditional pills, powders, and gummy supplements. “Most digestive health products come in capsules or gummies,” said Leslie Danford, Founder of Vitaminis. “We created Vitaminis to offer a food-based, enjoyable alternative – something you actually look forward to taking each day. Launching these 4-packs at Walmart makes it easier for families to build a daily wellness ritual that feels simple and natural.”\n\nThe new Walmart assortment will feature:\n\nVitaminis Gut Health (4-Pack)\nA delicious mini drink designed to support digestive wellness, featuring 5 grams of soluble fiber and as much probiotics as two cups of yogurt in each serving.\n\nVitaminis Daily Greens (4-Pack)\nA refreshing blend delivering plant-based nutrients and vitamins to support everyday wellness in a convenient liquid format.\n\nConsumers are increasingly shifting from reactive health habits toward preventive daily care and simple wellness rituals, seeking convenient formats that feel more like food than medicine. “People want nutrition that fits into their daily routine without friction,” Danford added. “A small drink you can grab in the morning or toss into a lunchbox makes healthy habits easy to maintain.”\n\nThe new Vitaminis 4-packs will begin appearing in Walmart stores nationwide this spring.\nAbout Vitaminis Vitaminis is a functional beverage company creating nutrient-dense mini drinks designed to make daily wellness simple, enjoyable, and accessible. Made with real fruit and fortified with essential vitamins and functional ingredients, Vitaminis products deliver convenient, food-based nutrition without added sugar or unnecessary fillers.\n\nVitaminis was founded by Leslie Danford, a mother of four who struggled to find a wellness routine that felt both effective and easy to maintain for herself and her family. After years of navigating complicated supplement regimens filled with pills, powders, and sugary gummies, she set out to create a simpler, food-first alternative: a small, delicious drink that delivers meaningful nutrition in seconds.\n\nLearn more: www.vitaminis.com\nMedia Contact: press@vitaminis.com\n\n**About Vitaminis**\n\nFor people who want an easy, enjoyable way to squeeze in more of their daily vitamins. Vitaminis is a great-tasting mini drink that delivers targeted nutrition in a small, convenient format. It combines real fruit, essential vitamins, and probiotics to be easy on the belly and naturally fit into busy lives.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  Vitaminis Expands National Retail Presence at 400+ Walmart Stores"
}