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  "path": "/newswire/startup-cpg-newswire-noora-blends-launches-nutrient-forward-functional-blends-powered-by-patented-vitero-technology",
  "publishedAt": "2026-05-01T16:25:22.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_NOORA Blends Launches Nutrient-Forward Functional Blends Powered by Patented VITERO Technology_\n\nPRESS RELEASE — NEWS PROVIDED BY Amanda Vargochik for NOORA Blends\n\n**RALEIGH, NC (APRIL 2026)** — NOORA Blends, a new functional wellness CPG brand, announced the launch of its debut product line: four shelf-stable blends designed to support everyday wellness. Available now at noorablends.com, the lineup includes Immunity, Clarity, Calm, and Hydration, each delivered in a convenient, ready-to-go pouch.\n\nAt the core of every NOORA Functional Blend is VITERO, a patented protein–polyphenol complexing technology developed by SinnovaTek, Inc. VITERO binds plant-based polyphenols, including concentrated anthocyanins from black currant, to food proteins, improving ingredient stability and supporting nutrient integrity through digestion.\n\nEach pouch delivers 8g of fiber and VITERO protein polyphenols alongside carefully selected functional ingredients. NOORA Blends can be enjoyed straight from the pouch, blended into a smoothie, or drizzled over yogurt or oatmeal, designed for life in motion and moments of pause.\n\n“We built NOORA around the belief that functional nutrition shouldn’t require a compromise between convenience and quality,” said Amanda Vargochik, Co-Founder. “We’re delivering real, science-backed nutrition in a format that actually fits into people’s lives.”\n\nNOORA Blends was co-founded by Amanda Vargochik, Michael Druga, Tyler Brown, and Nathalie Plundrich. Vargochik and Druga are also co-founders of SinnovaTek, Inc., giving NOORA a direct connection to the science powering its products.\n\n**About NOORA Blends**\n\nNOORA Blends is an emerging functional nutrition brand creating a new kind of daily ritual, designed to nourish your body while fitting seamlessly into real life. Each shelf-stable pouch is crafted with thoughtfully selected fruits, botanicals, and plant ingredients chosen for their polyphenols, fiber, and functional benefits, making it easy to stay nourished wherever the day takes you.\nThe name NOORA is inspired by the word for light, a symbol of clarity, balance, and vitality, reflecting our belief that nourishing your body creates space for more energy, focus, and wellbeing every day.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  NOORA Blends Launches Nutrient-Forward Functional Blends Powered by Patented VITERO™ Technology"
}