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  "path": "/newswire/startup-cpg-newswire-rare-breed-coffee-debuts-brain-waves-a-high-performance-functional-coffee",
  "publishedAt": "2026-04-30T11:58:21.000Z",
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  "textContent": "#### Startup CPG Newswire:\n_Rare Breed Coffee Debuts Brain Waves: A High-Performance Functional Coffee\n_\n\nPRESS RELEASE — NEWS PROVIDED BY Emeran Langmaid for Rare Breed Coffee\n\n**NASHUA, NH (APRIL 2026)** — Rare Breed Coffee has announced the launch of Brain Waves, a functional coffee designed to support focus, stamina, and cognitive performance. Brain Waves provides a steady energy source intended to avoid the jitters often associated with high-caffeine beverages.\n\nFunctional Ingredients, Coffee-Forward Flavor\nUnlike products that mask the taste of coffee with additives, Brain Waves is an organic dark roast characterized by a robust flavor profile. The “Focus Blend” is integrated into the roast to provide functional benefits while maintaining the quality of the coffee. The blend includes:\n\nL-Theanine + Caffeine: For balanced energy.\n\nCordyceps Mushroom: To support physical stamina.\n\nCiticoline: To assist memory and cognitive function.\n\nL-Tyrosine: To maintain mental clarity during stressful conditions.\n\nSustainability and Design\nIn alignment with Rare Breed’s environmental standards, Brain Waves is packaged in 100% recyclable and upcyclable cans.\n\nKey Perspectives\n“Over my career, I’ve learned that sustained focus is everything—you can’t rely on spikes if you want to perform. Brain Waves stands out because it delivers clean, controlled energy. It’s a smart upgrade for anyone who takes their performance seriously,” said Toney Freeman, IFBB Pro Bodybuilder.\n\nEmeran Langmaid, VP of Operations at Rare Breed Coffee, stated: “Brain Waves is about more than just energy; it’s about control. We built this to crush fatigue and sharpen the mind for people juggling demanding lives, all while staying true to our zero-waste commitment.”\n\n**About Rare Breed Coffee**\n\nRare Breed Coffee produces specialty organic coffee for individuals with demanding schedules. To ensure a smooth profile and consistent energy, the brand utilizes a Fusion Roast technique, roasting multiple green coffee origins together in a single pass. This method highlights the natural characteristics of each bean to create a balanced result.\n\nEnvironmental responsibility is integrated into operations; all packaging consists of 100% recyclable, post-consumer materials. Rare Breed Coffee combines intentional roasting with sustainable practices to provide a functional daily option for those who prioritize quality and performance in their routines.\n\n_**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _\n\n_The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._\n\n**Join Startup CPG!**\n\nHave you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.\n\nIf you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.",
  "title": "Startup CPG Newswire:  Rare Breed Coffee Debuts Brain Waves: A High-Performance Functional Coffee"
}