Startup CPG Newswire: Whey Water Announces May 2026 Launch of Sparkling Protein Beverage
Startup CPG Newswire:
Whey Water Announces May 2026 Launch of Sparkling Protein Beverage
PRESS RELEASE — NEWS PROVIDED BY Ujwal Trivedi for Whey Water Inc.
METUCHEN, NJ (MARCH 2026) — Whey Water Inc. announced the upcoming launch of Whey Water, a sparkling protein beverage scheduled to debut in May 2026 through the brand’s website, drinkwheywater.com. Pre-orders start March 17, 2026.
The initial launch will include two flavors, Mango Pineapple and Strawberry. Each 12 oz can contains 18g of whey protein isolate, is sweetened with stevia and monk fruit, and contains 5g of sugar. The formulation does not include artificial sweeteners or added preservatives.
Whey Water was developed to offer a lighter, ready-to-drink protein option for consumers who want an alternative to traditional shakes and powders. The product is positioned for occasions such as post-workout recovery, daily protein intake, and on-the-go consumption during the workday.
“As protein becomes a bigger part of everyday nutrition, people want options that are convenient and feel more like a beverage and less like a supplement” said Ujwal Trivedi, founder of Whey Water. “We focused on making something light and refreshing that still delivers a meaningful amount of protein in a single can.”
Trivedi created the brand after finding it difficult to consistently hit daily protein goals while balancing long workdays. According to the company, that experience shaped the product’s focus on convenience, refreshment, and a straightforward ingredient profile.
Whey Water is launching first as a direct-to-consumer brand in 12 pack sizes, with online availability planned for May 2026. For more information, visit drinkwheywater.com.
About Whey Water Inc.
Whey Water Inc. is a beverage company based in Metuchen, New Jersey. The company is launching Whey Water, a sparkling protein beverage made with whey protein isolate and designed for everyday convenience. Each can contains 18g of whey protein in a light, ready-to-drink format. The initial launch includes Mango Pineapple and Strawberry flavors and is scheduled for May 2026 through the brand’s website, drinkwheywater.com.
_If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here. _
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our free Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
Discussion in the ATmosphere